Mobile SEO isn't a separate skill anymore
It's the baseline for everything you do. Most search happens on phones now. Google crawls your site as a phone would see it. If your mobile experience is broken, your rankings suffer. If it's slow, you lose visitors before they even see your content.
This program walks through what actually matters when optimizing for mobile search. You'll look at indexing behavior, speed constraints, how touch targets affect engagement, and why your desktop strategy doesn't translate directly.
We'll use tools you probably already have, examine real examples where mobile performance made a measurable difference, and build practical checklists you can apply immediately.
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What you'll actually cover
Six modules that focus on the technical and strategic aspects of mobile search optimization. Each one addresses a specific challenge with practical solutions you can implement right away.
Mobile-First Indexing
Understanding how Google crawls and indexes mobile content, what signals matter most, and how to verify your site meets the requirements.
- Crawl budget and mobile priority
- Structured data on mobile
- Common indexing issues
- Verification tools and reports
Speed and Core Web Vitals
Performance metrics that affect rankings and user retention. Measuring what slows your site down and fixing the bottlenecks.
- LCP, FID, CLS explained
- Image optimization techniques
- JavaScript execution on mobile
- Third-party script management
Touch Interface Optimization
How mobile users navigate differently and what that means for on-page SEO, link placement, and content structure.
- Touch target sizing standards
- Navigation patterns that work
- Content hierarchy for small screens
- Form usability on mobile
Local Search Integration
Mobile searches often have local intent. Optimizing for location-based queries and integrating with map results.
- Google Business Profile optimization
- Local pack rankings
- Schema for local businesses
- Mobile review management
Technical Mobile Barriers
Identifying and removing obstacles that prevent proper crawling, rendering, or indexing on mobile devices.
- Interstitial and popup issues
- Mobile redirect problems
- App indexing considerations
- AMP and alternative formats
Testing and Monitoring
Building a system to continuously check mobile performance, catch regressions, and track improvement over time.
- Mobile testing tools overview
- Setting up monitoring alerts
- A/B testing for mobile
- Reporting and benchmarking
Henrik Lindström
Technical SEO LeadSpent eight years optimizing enterprise sites for mobile-first indexing. Has worked with e-commerce platforms handling millions of mobile sessions monthly. Focuses on measurable improvements rather than theoretical best practices.
Jarek Kowalczyk
Mobile Optimization SpecialistRuns audits for companies struggling with mobile traffic drops. Has reversed ranking declines caused by mobile usability issues and documented the specific changes that worked. Knows which problems actually hurt rankings versus which ones just look messy.